Tatchies Touchscreen Glove Brand

My Role: Co-Founder, Head of Brand & Creative.

Co-creating the touchscreen glove brand Tatchies as mentioned by Vanity Fair and sold over 10.000+ units world wide it’s first year. Mainly in charge of Brand, Marketing, PR and product design. 

With no marketing budget the Tatchies e-commerce experience was a huge part of the launch strategy 2011. The website was an instant success within the target group, won ”site of the day” at Awwwards, got hundreds of mentions by webdesign-blogs and Tatchies soon became the no.1 Touchscreen brand amongst urban creative professionals.