Reebok – Fast Enough Billboard

My Role: Creative Lead & Art Director.

As Creative Lead of the Reebok Account my responsibility was to lead the project from client pitch to finished Campaign. Making sure the Creative execution lived up to expected outcome and strategical goals and targets.

When it comes to running Reebok is rarly top of mind. So to launch the Zpump 2.0, we needed to connect with runners directly.

Our strategy was set out to create an interactive experience to engage with consumers and trigger media attention.

The sulution was an outdoor billboard outside Intersport and Stadiums flagship stores on Stockholm’s busiest street Drottninggatan. Measuring pedestrains pace with a built in speed cam. Anyone who ran past it faster than 17km/h, unlocked a pair of Zpump 2.0 shoes.

Selected as Top 16 Brilliant Outdoor Ads by Adweek
Awarded Clio Sports Bronze
Cannes Lion Finalist
280,000+ Youtube views
100,000+ Swedish Instagram Reach
Covered by several major news outlets
27 725 858 EUR in earned PR Value